The perfect balance of research methods and abilities
for today's dynamic youth and young adult consumers.

 

The Pollux Group fields a team of outstanding researchers and writers from a wide variety of fields including marketing, communications, the social sciences, politics, language and economics with over 50 years' combined experience in qualitative market research and business development.

Truly engaging today's dynamic market landscape requires more than outside observation--it requires special inside knowledge. Our researchers are also deeply involved in the cultures of Generations X and Y, with interests in politics, music, blogging, videogames and film that make us uniquely suited to understand the complex and ever-changing trends underlying the youth and young adult market segments.

 

David Atkins, President
Drawing on over a decade of experience in qualitative research, David has built a reputation as an expert moderator and research consultant in fields ranging from videogames and consumer electronics to politics and socio-cultural trends. His expert analytical work has been featured in a variety of widely-read technology and public policy forums. David combines a detailed awareness of the changing technological and social interactions driving the modern world with cutting edge research techniques and professional analysis to help clients make better business decisions.

Katherine Holland, Vice President
With a degree in political science and a background in the fields of entertainment and public relations, Katherine specializes in helping clients meet the increasingly difficult challenge of appealing to customers through both new and traditional media. She moderates on a variety of topics, with a focus on brand positioning, ad testing, and new product development.
Jorge Magdaleno, Associate
With an extensive background in marketing research and a degree in Economics, George assists his clients and employers in connecting with regular people from a wide variety of fields including politics, charitable organizations and radio broadcasting. George speaks Spanish fluently and is extremely active in the Hispanic and online gaming communities.
Dante Atkins, Research Analyst
A moderator and in-depth interviewer well-versed in youth markets and consumer electronics, Dante also has a strong background in political messaging. He has served as Internet Outreach Advisor for several federal campaigns and local grassroots organizations. Dante also directs quantitative research for Pollux, drawing on six years’ experience managing interviewers and mystery shoppers.
Gary Abramson, Associate
With a degree in economics and business from the University of Florida, Gary completed a branding program at the Florida Creative Concepting School. He has worked for 10 years as a brand identity consultant specializing in graphic design and presentation. An avid film buff and amateur director, Gary has utilized his remarkable talents (combined with Katherine’s production experience) to help Pollux create the most effective messaging possible for corporations and candidates alike.

© 2006 The Pollux Group Inc.